SAN MATEO, Calif., July 17, 2018 (GLOBE NEWSWIRE) — Today, Theta Lake, Inc., the leader in compliance for video and audio communication, announces two new partnerships and the immediate availability of two new product integrations for marketing and personalized sales video compliance with Vidyard and Videolicious. The new capabilities and partnerships aim to solve the adoption gap for video sales and marketing in regulated industries.
According to a survey conducted by Wyzowl, 85 percent of people want brands to generate more video, giving support to the positive ROI that 78 percent of organizations experience with video marketing solutions. Despite the compelling reasons for businesses to use personalized sales and marketing video technologies, regulatory constraints have meant slower adoption of video marketing and its many benefits in verticals such as financial services.
The adoption barrier stems from regulatory guidelines including those from FCA, FDA, FFIEC, FINRA, and the FTC. These regulations and guidelines require companies to review, capture, and retain communications to ensure they have fair and proper disclaimers and disclosures while adhering to advertising and promotion standards. Any increase in video sales and marketing usage enlarges the burden on compliance teams to monitor, address risks, and report on activity in video communication.
According to the Thomson Reuters Cost of Compliance 2018 survey, 74 percent of financial firms surveyed expect an increase in time spent on managing regulatory risk. That same survey report found that conduct risk and improving surveillance will be a top focus for compliance teams. With that in mind, video faces increasing adoption obstacles from compliance in regulated verticals such as banking, insurance, wealth management, healthcare and pharmaceuticals.
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The two new partner integrations provide Theta Lake customers as well as customers of Vidyard and Videolicious with a first of its kind compliance solution for video content review that reduces compliance risk and compliance review time to improve compliant marketing video adoption and availability.
This new product release includes Theta Lake’s capabilities for video sale and marketing compliance with:
- Automated, built-in detection policies for over 30 compliance and regulatory requirements
- Risk detection in what was shown and said in video, moving beyond manual transcription review
- Pre-publishing integration with Vidyard that runs videos through machine learning-based compliance classifiers and AI driven compliance workflow for approval to publish
- Pre-publishing integration with Videolicious that runs raw script documents and videos through machine learning-based compliance classifiers, automatic script-to-video similarity analysis, and AI driven compliance workflow for approval to publish
- Compliant, secure retention and archiving options for marketing and sales videos
- Ability to add marketing videos from directories, direct submission, and add additional integrations
- Rich reporting and integration with legacy email and document focused archives
“Compliance is critical to protect consumers, increase brand trust, and reduce risk overall, but it shouldn’t cripple the business and prevent digital innovation,” said Devin Redmond, CEO & Co-founder, Theta Lake, Inc. “Video in sales and marketing is a proven key driver for business growth, and saying ‘no’ to it doesn’t make sense. Unfortunately, saying ‘yes,’ and then using manual compliance review can ruin the video marketing and sales opportunity. Manual approaches cannot process video quickly enough while they simultaneously hurt business margin by throwing ever increasing bodies at review tasks. The right way to solve this is with good RegTech that can increase scale, reduce risk, and reduce costs for compliance review. Theta Lake does this by integrating compliance AI into great video sales and marketing products like Videolicious and Vidyard to help compliance keep pace with the business and reduce the cost of compliance.”
“Vidyard’s word class technology tracks and measures the irrefutable benefits of video our business customers create and distribute with our platform,” said Kevin O’Brien, VP of Business Development, Vidyard. “Our partnership with Theta Lake enables us to deliver tremendous value to customers operating in regulated industries. This integration with the Theta Lake solution provides companies with compliance requirements with a solution to also leverage the same benefits with video, while efficiently providing oversight across an organization at scale.”
“Personalized video between representatives of a business and their clients is one of the most compelling communication channels available, and we have over 4,000,000 users to prove it,” said Matt Singer, CEO and Co-Founder of Videolicious. “Sales Reps, Agents, Advisors and Marketers in highly regulated industries are demanding technologies that enable them to be more effective and engaging with prospects and customers, but compliance is not comfortable with the additional organizational risk. Our solution, when integrated with Theta Lake’s compliance suite enables us to address the demand. We are excited to unlock the true potential of personalized video for regulated businesses with this partnership.”
Sign up for a Demo: https://thetalake.com/request-a-demo/
Theta Lake Video Marketing Solutions: https://thetalake.com/solutions/video-marketing/
Videolicious is a fully automatic video creation platform that allows sales teams to engage buyers with high-quality, branded videos created with marketing approved assets instantly from their desktop or mobile devices. Its patented technology creates seamlessly edited videos with music, transitions, logos, and graphics overlaid on personalized messages that connect sellers to buyers, increasing responses and meetings booked to create more sales opportunities. Customers such as SAP, GE, Dell, AWS and hundreds more rely on Videolicious everyday to drive their global sales and marketing strategies.
Vidyard is the video platform for business that helps organizations drive more revenue through the use of online video. Going beyond video hosting and management, Vidyard helps businesses drive greater engagement in their video content, track the viewing activities of each individual viewer, and turn those views into action. Global leaders such as Honeywell, LinkedIn, Citibank and Sharp rely on Vidyard to power their video content strategies and turn viewers into customers.
About Theta Lake:
Theta Lake provides cloud-based compliance for video, audio, and other modern digital communications. Its patent-pending technology uses AI, deep learning, and seamlessly integrates with the leading video marketing, video conferencing, and audio recording platforms to detect compliance risks in what was said or shown in modern digital communications. Using AI to also power insights and automation, Theta Lake provides directed workflow to add consistency, efficiency and scale to the compliance review and supervision process, driving down the cost of compliance. To learn more, visit https://thetalake.com.
Theta Lake Press Relations