New regulations from SEC and FINRA now require the review of new multimedia content like videos. With the adoption of video sharing on social media comes the challenge of scaling compliance review and the resources required to monitor more complex content.
From an advertising and marketing perspective, regulations including FINRA Rule 2210 outlines content pre-review requirements for US broker-dealer retail communications. This ensures that they do not include false or misleading information and extend to content published to social media channels like YouTube.
Furthermore, compliance teams often don’t have the right tools to keep pace with the growing volume of content and ever-changing regulation changes.