The Centers for Medicare and Medicaid Services (CMS) have implemented new electronic communications recording, disclosure and oversight rules. How can you stay compliant?
On October 1 2022, new rules in electronic communications came into place from CMS and are viewed as part of a broader global trend towards increased disclosure for complex healthcare, financial or insurance products directly marketed to customers.
In a recent post, Theta Lake detailed how companies can remain compliant in line with the new regulations.
Theta Lake said the new regulations ‘highlight the heightened scrutiny around the sale of complex healthcare products, to promote transparency and protect consumers’. The firm said that complaints about misleading advertising and sales of Medicare Advantage plans and Part D were the key catalyst for the CMS regulatory updates.
The new CMS obligations consist of three core components. Firstly is the requirement for third-party marketing organisations (TPMOs) to record or capture any electronic communications of sales conversations about MA plans or Part D. This includes telephone calls or any other interactions such as emails, video conferences and chats on platforms like Zoom and Teams.
Read the blog “How to Comply With the New CMS Communications and
Marketing Requirements for Medicare Advantage and Part D
Conversations” by Stacey English here!