Articles

How Video is Reshaping Financial Services

By July 10, 2019 No Comments

Financial services remains an industry built on relationships and trust. It’s no surprise then that video communication is quickly becoming pivotal in establishing trust while meeting clients’ demands for a more personalized experience.

The financial services industry has a fundamental need for video. Video can offer a more direct form of communication that is specific to their client’s needs, bringing the human element back to trusted advisors’ work in the midst of digital transformation. In fact, it’s already in play across many different areas of the FinServ Industry, such as wealth management, insurance, and banking.

But hindering this adoption has been the increased number of regulations designed to protect investors and the potential impact that non-compliant behavior can have on an organization.

Read Anthony Cresci’s full guest article on Vidyard’s blog as he examines:

  • How personalization is being utilized for marketing and sales videos
  • Compliance challenges for video adoption
  • Tools that address these compliance concerns

 

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This eBook details the top tips for video, especially personalized sales videos for your small firm, and how Theta Lake can cost-effectively add compliance and increase your ROI.

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Anthony Cresci

Author Anthony Cresci

Anthony brings more than 15 years of experience in finance, technology, and corporate strategy. He is responsible for overseeing partnerships, operations, and marketing at Theta Lake. He also held senior management roles at Proofpoint, UBS, and MJTA.

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