A month on, we ask three industry experts to list their biggest takeaways from Microsoft’s flagship event
Which Microsoft Ignite announcements caught your eye and why?
George Schoenstein, CMO at Fusion Connect
Copilot Studio stands out; it simplifies the creation of custom GPTs that can be targeted at specific data sources like websites, SharePoint sites and other corporate systems. It allows businesses to create highly customized, secure, and reliable tools for use by customers and employees.
It will help to streamline the way people interact with company data, while providing 24-hour availability.
For example, customers will be able to interact custom GPTs that gather information from the company’s customer support documentation, FAQs, past chat logs, and product information, and deliver an immediate response with information relevant to the customer. Over time the model will learn to provide more consistent and complete answers, further enhancing the customer experience. These can all be built by virtually any employee in either no-code, or low-code environments.
As expected, the event was very GenAI/Copilot heavy – what demand are you seeing in the market and where do you expect it to be most prominent at this early stage?
Garth Landers, Director of Global Product Marketing, Theta Lake
Financial services firms have taken divergent approaches to the use of generative AI platforms with some touting the development of new, innovative applications and others blocking them outright.
We’re seeing GAI used to generate meeting summaries and power other features in platforms like Zoom IQ and Microsoft Teams. As these use cases develop, Theta Lake is working in lock-step with our unified communications partners to provide supporting capture, retention, and analysis of this dynamic data in an effort to make these features widely available in financial services.
Theta Lake is taking an open and flexible approach to the evaluation and use of GAI tools. As clear security and compliance uses emerge, we are committed to incorporating new functionalities to support innovative features to promote more effective and efficient use of unified communications applications.
Wesley Budd, Strategic Partner Manager, Microsoft & MTR Vendors, Symity
The demand for Microsoft 365 Copilot has been extraordinary. Every conversation we are having with clients either starts or ends with Microsoft 365 Copilot. The market is very aware of its availability but want and need guidance on what they need or should do to get started.
Yes, it’s very important to ensure your cloud environment is secure and employee permissions are correct but what a lot of clients and partners are forgetting is employee training. This is such an important aspect for organisations investing in Microsoft 365 Copilot. It’s one thing giving them the tools but it’s quite another to ensure they are using it correctly and with confidence. Microsoft 365 Copilot is literally like your own Personal Assistant where you have to ask the right questions to get the results or outcomes you need. All in all, this is going to be a game-changer for all organisations.
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